THERABREATH P.S. YOUR BREATH STINKS CAMPAIGN
TERMS & CONDITIONS
Last updated: 30th July 2026
These Terms & Conditions apply to the TheraBreath P.S. Your Breath Stinks campaign, including any nomination, campaign item, PR box, sample, letter, giveaway or competition connected with the campaign.
By submitting a nomination, accepting a nomination, receiving a campaign item, or entering a giveaway connected with the campaign, you agree to these Terms & Conditions.
1. PROMOTER AND CAMPAIGN OPERATOR
The campaign is operated by Kill Boring Dead for TheraBreath.
Promoter: Kill Boring Dead
Agency / campaign operator: Kill Boring Dead
Address: 29 Cromwell Street, Collingwood, VIC, 3066
Campaign contact email: secretbusiness@killboringdead.com
Privacy contact email: privacy@killboringdead.com
TheraBreath brand owner / client entity: Church & Dwight
For privacy purposes, Kill Boring Dead is responsible for collecting and handling campaign personal information for campaign administration and fulfilment, unless otherwise stated in the campaign Privacy Policy.
2. CAMPAIGN PERIOD
The campaign runs from 20 July 2026 to 20 October 2026, unless extended, changed, suspended or ended earlier.
Nominations, registrations or giveaway entries submitted outside the campaign period may not be accepted.
3. ELIGIBILITY
The campaign is open to Australian residents aged 18 years and over.
Participants must provide accurate information and comply with these Terms & Conditions.
Employees, contractors and immediate family members of Kill Boring Dead, TheraBreath, Church & Dwight, and any agencies, suppliers or partners directly connected with the campaign are not eligible to enter the giveaway competition.
Kill Boring Dead may ask a participant to provide information reasonably required to confirm eligibility.
4. HOW THE NOMINATION CAMPAIGN WORKS
The campaign allows a person to nominate someone to receive a TheraBreath campaign item. Campaign items may include a PR box, sample, formal letter, postcard, voucher, giveaway insert or other campaign-related item.
To submit a nomination, the nominator must complete the nomination form on the campaign microsite and provide the requested information.
After a nomination is submitted, the nominated recipient may be contacted by SMS to let them know they have been nominated and to ask whether they want to participate.
Nothing will be sent to the nominated recipient unless they confirm they want to participate, meet the eligibility requirements and provide their own delivery details.
A nominator cannot consent on behalf of a nominated recipient. A nominator also cannot opt a nominated recipient into marketing.
5. NOMINATOR RESPONSIBILITIES
By submitting a nomination, the nominator confirms that:
- the nomination is genuine, accurate and submitted in good faith;
- they are aged 18 years or over and are an Australian resident;
- they have permission to provide the nominated recipient’s contact details for the purpose of this campaign;
- they will not submit a nomination that is offensive, harmful, harassing, discriminatory, misleading, defamatory or intended to embarrass, distress or target another person;
- they will not submit personal information that is unnecessary for the campaign, including sensitive information, health information or information about minors; and
- they understand that the nominated recipient may decline to participate.
Kill Boring Dead may reject or remove any nomination that appears to be inappropriate, incomplete, misleading, fraudulent, automated, duplicated, submitted without permission, or inconsistent with these Terms & Conditions.
6. RECIPIENT CONSENT AND PARTICIPATION
A nominated recipient must choose whether they want to participate.
To receive a campaign item, the recipient must:
- confirm they want to take part;
- provide accurate delivery details;
- meet the eligibility requirements;
- not have already received or registered for a campaign item, unless otherwise approved by Kill Boring Dead; and
- comply with these Terms & Conditions.
If the recipient does not confirm their participation, no campaign item will be sent to them.
If the recipient does not want to participate, they can decline the nomination. Where practical, Kill Boring Dead may also take reasonable steps to prevent the recipient from receiving repeat nomination messages during the campaign.
7. AVAILABILITY AND LIMITS
Campaign items are available while stocks last.
Receiving a nomination does not guarantee that a PR box, sample, formal letter, postcard, voucher, giveaway insert or other campaign item will be available.
Unless otherwise stated, there is a limit of one campaign item per eligible recipient, email address, phone number, delivery address or household.
Kill Boring Dead may reject duplicate nominations, repeated registrations, incomplete entries, invalid details or entries that appear to be automated, fraudulent, misleading, inappropriate or inconsistent with the campaign.
The campaign includes deduplication checks to reduce repeat sends and repeated campaign item fulfilment. These checks may use recipient contact details, address, household or other campaign records.
8. GIVEAWAY COMPETITION
The campaign includes two monthly game of chance giveaway competitions.
To enter, eligible participants must post their reaction to receiving their TheraBreath campaign item on Instagram or TikTok and tag @therabreathanz during the relevant monthly entry period.
Eligible Instagram or TikTok posts may include public feed posts, Reels, TikToks or Stories, provided Kill Boring Dead can verify the entry and the @therabreathanz tag.
Entrants must have a public Instagram or TikTok account, or otherwise ensure their entry is visible to Kill Boring Dead, so the entry can be verified.
For Story entries, the entry must be visible to Kill Boring Dead during the entry period, or otherwise captured/verified by Kill Boring Dead before it disappears.
There is a limit of one entry per person across the campaign.
The August giveaway opens at 12:00am AEST on 1 August 2026 and closes at 11:59am AEST on 31 August 2026.
The August winner will be randomly selected by Kill Boring Dead at 12:00pm AEST on 31 August 2026.
The September giveaway opens at 12:00am AEST on 1 September 2026 and closes at 11:59am AEST on 30 September 2026.
The September winner will be randomly selected by Kill Boring Dead at 12:00pm AEST on 30 September 2026.
Kill Boring Dead will select one winner at random each month from all eligible entries received during the relevant monthly entry period.
Chance determines each winner. Skill does not play a part in winner selection.
Participation in the nomination campaign does not automatically enter a person into the giveaway competition. To be eligible, participants must complete the required entry steps during the relevant entry period.
Winners will be contacted by social media message using the account used to submit the winning entry.
Each winner must respond within 7 days of being contacted. If a winner does not respond within 7 days, is ineligible, cannot accept the prize, or does not comply with these Terms & Conditions, Kill Boring Dead may randomly select another winner from the eligible entries for that monthly giveaway.
Winner names, handles or social media accounts may be announced on TheraBreath and/or Kill Boring Dead social media channels, including Instagram and TikTok.
The total maximum prize pool is AUD $650.
The giveaway will be conducted in accordance with applicable trade promotion requirements.
9. GIVEAWAY PRIZES
There will be two monthly giveaway prizes available during the campaign.
The August prize is a year’s supply of garlic bread, fulfilled as a gift card valued at AUD $300.
The September prize is a year’s supply of Segafredo coffee, valued at approximately AUD $350. This is based on one cup of coffee per day for 365 days.
The September winner may choose one of the following Segafredo coffee prize options, subject to availability:
- 6 x 700g bags of whole coffee beans;
- 8 x 100g jars of instant coffee; or
- 37 x 10-pack coffee pods.
Where a prize is described as a “year’s supply”, this means the stated quantity or value only and does not mean an unlimited supply.
Prizes are subject to availability and any supplier, retailer, gift card or voucher terms and conditions.
Prizes are not transferable, exchangeable or redeemable for cash unless required by law.
10. SOCIAL MEDIA AND ENTRANT CONTENT
The giveaway competition is not sponsored, endorsed, administered by, or associated with Instagram or TikTok.
By entering the giveaway competition, entrants consent to Kill Boring Dead, TheraBreath and/or Church & Dwight viewing their entry for the purpose of administering the competition.
By tagging @therabreathanz and entering the giveaway competition, entrants grant Kill Boring Dead, TheraBreath and/or Church & Dwight permission to repost, share, display or otherwise use their entry content for campaign-related purposes, including organic social media, the campaign website, paid media, reporting and client presentations.
Entrants must only submit content they have created themselves or have permission to submit.
Entrants must not submit or post content that is offensive, harmful, harassing, discriminatory, misleading, defamatory, unlawful, infringes another person’s rights, contains third-party personal information without permission, or targets or identifies a minor.
11. DELIVERY
Campaign items can only be delivered to valid Australian addresses.
Delivery will be handled by Kill Boring Dead and/or its fulfilment or delivery partners, as described in the campaign Privacy Policy.
Kill Boring Dead is not responsible for delays, loss or damage caused by incorrect delivery details, postal delays, courier delays, events outside its control, or a recipient’s failure to accept delivery.
12. NO RESALE
Campaign items are provided for personal use only and must not be sold, resold or used for commercial purposes.
13. CONTENT, POSTING AND SHARING
Recipients are not required to post about the campaign unless they separately choose to do so or have agreed to do so in writing.
Where a giveaway requires a public post, the required posting mechanic and entry process must be clearly stated before entries open.
Any social media content created by a participant is voluntary unless there is a separate influencer, creator or talent agreement in place.
Except for giveaway entry content covered by section 10, submitting or tagging social content does not automatically give Kill Boring Dead or TheraBreath permission to repost private messages, personal details or sensitive content. Kill Boring Dead and TheraBreath will seek clear permission before reposting participant content where required.
Participants must not submit or post content that is offensive, harmful, harassing, discriminatory, misleading, defamatory, unlawful, infringes another person’s rights, contains third-party personal information without permission, or targets or identifies a minor.
14. BEHAVIOUR AND MISUSE
Kill Boring Dead may remove, reject, suspend or disqualify any nomination, registration, giveaway entry or participation where it reasonably believes that a person has:
- provided false, misleading or inappropriate information;
- nominated someone without permission to share their contact details;
- submitted offensive, harmful, harassing or inappropriate content;
- attempted to manipulate, misuse or interfere with the campaign;
- attempted to obtain more than the permitted number of campaign items or entries;
- breached these Terms & Conditions; or
- acted in a way that could harm another person, Kill Boring Dead, TheraBreath, Church & Dwight, or the fair and proper operation of the campaign.
15. PRIVACY AND PERSONAL INFORMATION
Personal information will be handled in accordance with the campaign Privacy Policy: www.psyourbreathstinks.com/privacy
Campaign personal information will be used only to operate, administer and fulfil the campaign. This may include:
- receiving and managing nominations;
- contacting nominated recipients;
- confirming recipient consent;
- preventing duplicate nominations, repeat sends or repeated fulfilment;
- arranging campaign item delivery;
- administering giveaway entries, winner selection and prize fulfilment;
- responding to campaign or privacy questions;
- handling complaints, misuse, security issues or legal obligations; and
- keeping limited records required for campaign administration.
Campaign personal information will not be used for future marketing unless a person separately and expressly opts in through a separate process. The campaign should not include any future marketing opt-in language unless this is separately approved.
Campaign data should not be pushed into Kill Boring Dead’s CRM or TheraBreath’s CRM.
Campaign data will be retained only for as long as needed to operate, administer and fulfil the campaign, and no longer than 95 days after collection unless a longer period is required by law, dispute handling, permit compliance, fraud prevention or final review.
16. DATA STORAGE, PLATFORM AND SERVICE PROVIDERS
Campaign data will be collected through the microsite and stored in Lovable. Campaign personal information may also be processed by service providers where needed for SMS delivery, hosting, fulfilment, delivery, administration or legal compliance.
Lovable’s public materials state that Lovable Cloud supports regional data hosting in the EU, US and Australia, and that customer data remains in the selected region by default. The intended Lovable hosting region for this campaign is Australia.
Lovable’s public materials also state that Lovable Cloud may store and process customer data on Supabase infrastructure, and that Lovable uses third-party subprocessors and integrations to provide, host, secure and support its services.
Campaign personal information may be shared with third-party service providers only where reasonably necessary to operate, secure, host, administer or fulfil the campaign. This may include platform providers, hosting providers, technical service providers, fulfilment partners, delivery providers, and giveaway/prize fulfilment partners.
Service providers must only use campaign personal information for the campaign services they provide, unless otherwise required or permitted by law.
17. CONTACTING RECIPIENTS
Recipient contact details may be used to send campaign-related messages connected with a nomination, consent request, campaign item, giveaway entry, delivery, prize fulfilment, complaint, privacy request or other campaign administration.
Recipient contact details must not be used to send unrelated marketing messages unless the recipient has separately and expressly opted in through a separate process.
The recipient must be able to decline participation. If a recipient declines or asks not to be contacted again about the campaign, Kill Boring Dead should take reasonable steps to record that preference and avoid further campaign contact, subject to legal, technical and operational requirements.
18. ACCESS, CORRECTION AND DELETION REQUESTS
Participants may request access to, correction of, or deletion of their campaign personal information by contacting:
privacy@killboringdead.com
Requests will be handled in accordance with the campaign Privacy Policy and applicable law.
19. CHANGES TO THE CAMPAIGN
Kill Boring Dead may change, suspend or cancel the campaign if necessary due to circumstances outside its reasonable control, technical issues, supply issues, suspected misuse, legal requirements, permit requirements, fulfilment issues, platform issues, privacy or consent issues, or any other issue that affects the fair, secure or proper operation of the campaign.
If campaign mechanics, dates, availability, giveaway details, fulfilment arrangements, platform arrangements or data handling change, these Terms & Conditions and/or the Privacy Policy may be updated.
20. LIABILITY
To the extent permitted by law, Kill Boring Dead, TheraBreath, Church & Dwight, and their related agencies, suppliers and partners are not responsible for any loss, damage, injury, delay or issue arising from participation in the campaign, except where liability cannot be excluded under Australian law.
Nothing in these Terms & Conditions excludes, restricts or modifies any consumer rights, guarantees or remedies that cannot be excluded under Australian law.
21. CONTACT
For campaign questions, contact:
secretbusiness@killboringdead.com
For privacy questions or requests, contact:
privacy@killboringdead.com